#1 Landscaping Marketing Agency
Best Google Local Service Ads
Agency For Landscapers
Become A Google Guaranteed Landscaper and Begin Generating Quality Leads Now with an outstanding return on investment!
The Vital Role of Local Service Ads in Our Proven Process for
Landscaping Business Growth
By incorporating Local Service Ads into your landscaping business’s growth strategy, you can benefit from these advantages to attract more clients and expand your operations.
High-Quality Leads
Google Local Service Ads (LSAs) are a game-changer for landscaping businesses, these ads are designed to deliver top-tier leads, typically in the form of phone calls or messages, all at a consistent cost per lead, averaging around $23-25 based on your service area.
Fast Return on Investment (ROI)
Local Service Ads offer one of the quickest ways to see a return on your marketing investment. With their ability to generate high-quality, exclusive leads, you can start receiving inquiries and bookings shortly after setting up your campaign.
Credibility and Trust
The Google Guaranteed badge instills trust in potential customers. It assures them that your business is reputable and reliable, as Google promises to reimburse clients in case of issues. This credibility can set you apart from competitors.
Cost-Effective Marketing
You only pay for REAL leads! Local Service Ads often provide cost-effective leads, especially in less competitive markets. You have control over your budget, and you only pay for leads that meet your criteria, making it an efficient way to allocate your marketing budget.
Increased Visibility
LSAs position your business prominently at the top of Google Search results, outshining paid ads, maps, and organic listings. This prime placement increases your visibility, ensuring that your landscaping business is seen by potential customers when they search for related services.
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Our Local Service Ads PROCESS
To Grow Your Landscaping Business
In this section, we will delve into a streamlined six-step process that our agency follows when onboarding new landscaping clients for Google Local Service Ads (LSAs). These steps are designed to efficiently guide our clients towards harnessing the power of LSAs, ensuring high-quality leads, and ultimately achieving business growth.
Step 1: Client Assessment
Begin by assessing the client's needs, target audience, location and licencing.
Step 2: Eligibility Check
Determine if the client meets Google Guaranteed criteria. Improve eligibility if necessary.
Step 3: Account Setup
Create the client's Google Local Service Ads (LSAs) account with accurate information.
Step 4: Badge Acquisition
Guide the client through the process of acquiring the Google Guaranteed badge.
Step 5: Profile Optimization
We will optimize the LSA profile by adding photos, completing the business bio, setting a budget, expanding the service area, and enabling message leads.
Step 6: Lead Management
We will implement effective lead management, including categorization, quick responses, note-taking, review requests, dispute requests and ongoing optimization.
Frequently Asked Questions
Welcome to our Local Service Ads FAQ section tailored specifically for landscapers! This informative section gathers essential questions and answers to help you navigate and optimize your Local Service Ads experience. Whether you’re new to this advertising platform or looking to enhance your landscaping business’s online presence, these FAQs will provide valuable insights and guidance.
Local Service Ads (LSA) are activated in response to a user’s search for a nearby service on Google. These paid advertisements appear prominently at the very top of Google’s search results, surpassing even regular Google Ads. One of the notable advantages of Google LSA ads is that you are exclusively charged when you receive a potential customer’s inquiry, eliminating the need for payment per click as seen in traditional Google Ads.
Local Service Ads offer a range of landscape service categories that your business can appear for. Some of these categories currently include:
- Landscape design
- Hardscapes
- Retaining walls
- Sod & seeding
- Walkway landscaping
- Outdoor water features
- Driveway or walkway paving
Please note Google is continuing to add new categories all the time so please check the options regularly.
The Google Guarantee is a certification initiative designed to instill trust and confidence in local businesses. It serves as a powerful indicator to potential customers that Google vouches for the reliability and credibility of a company, making them a more dependable choice. By participating in this program, you not only enhance your reputation but also establish stronger customer loyalty, which translates into increased business opportunities for your landscaping business. Learn more about becoming Google Guaranteed below.
Yes, you can still run Local Service Ads without the Google Guaranteed badge. However, businesses with insurance, reviews, and proper licenses can qualify for the Google Guaranteed badge, which can enhance your credibility and visibility.
You can check the number of companies with the Google Guaranteed badge in your area by visiting this link: Google Local Services Pro List. Fewer than 25 companies with the badge indicate low competition.
Unlike many lead generation services including paid directories such as Yelp & Angie, Google Guaranteed offers exclusive leads specific to your company. It also has the advantage of being cost-effective, easy to manage, and integrated with Google search results.
Setting up an account involves providing essential details, including business information, service areas, and service types. The process typically takes about 2-4 weeks, with requirements like insurance, licensing, and background checks.
Increasing your bidding can help you get more leads. Higher bids can result in more leads, which in turn can lead to more bookings and satisfied customers.
Reviews are crucial in Local Service Ads. Providers with higher star ratings and more reviews tend to book more jobs through the platform. You can also encourage verified reviews by sending leads a link to leave a review from the Dashboard. Additionally, if you have reviews on your Google My Business Account, they can be linked to your Local Services Ads account to boost your review count.
Ad ranking is influenced by the physical location of your business, the zip codes you serve, and the location from which the consumer is searching. You can optimize this by setting your service areas in the dashboard based on individual zip codes, cities, and more to ensure comprehensive coverage.
Yes, business hours can affect ad ranking. Providers with longer operating hours, especially those who open earlier or stay open later, may have a higher position in search results. You can control your ad scheduling in the dashboard to ensure your ads run during your business hours, custom hours, or even 24/7.
Customer complaints are taken seriously. While all complaints are considered valid, a high volume of complaints can lead to a drop in ad ranking. This is done to ensure that customers have a positive experience when working with providers through Google Local Services.
Responsiveness is a key factor in ad ranking and lead performance. Google aims to provide consumers with a seamless experience when connecting with service providers. Missing calls or providing poor customer service can result in a lower ranking. It is highly recommended to answer as many leads as possible. For message leads, it’s important to respond within 24 hours of receiving them to maintain a good standing in the platform.
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OUR INDUSTRIES
Landscaping Professionals We Serve
A descriptive paragraph that tells clients how good you are and proves that you are the best choice that they’ve made.
Landscapers
Lawn Care
Hardscape & Masonry
Industry Suppliers
Excavation
Fertilizing & Spraying
The Google Guarantee and Verification Process: FAQs
Curious about what it takes to become Google Guaranteed for your landscaping business? Here’s a breakdown of the most commonly asked questions we see in the green industry:
- Background checks, required in the US and Canada for select categories and locations, include identity and criminal history checks.
- Checks may involve cross-references against national registries (e.g., sex offender, terrorist, sanctions) in the US.
- For businesses, the process includes a review of civil litigation history, like judgments and liens from federal and state courts.
- Notably, this process does not include a credit check or credit pull.
- There’s no charge for businesses undergoing the background check.
- Background checks are conducted by third-party providers chosen by Google.
- If you fail a background check, your eligibility to participate in Local Services Ads may be affected. It’s crucial to meet the necessary criteria.
- Properly linking your Google Business Profile to matching Local Services Ads is vital.
- It streamlines business management and enhances security.
- Make sure you own or manage the profile linked to your ads.
- Claim the profile if it’s unmanaged on Google.
- If another authorized person already claimed and verified the profile, request profile access.
- Google verifies that businesses adhere to relevant local laws and regulations.
- Proof of business registration must be provided, which includes registration documents or numbers.
- Google strives to validate the authenticity of each registration.
- Businesses in certain categories need insurance (e.g., general, professional, or malpractice).
- Upload your certificate of insurance.
- The minimum insurance amount required varies by category and location.
- Google checks that businesses hold necessary state, provincial, or country-level licenses.
- Licenses are validated against official databases.
- Businesses must also confirm county, city, and province-level licenses and ensure service professionals are properly licensed.
- Screening and verification requirements vary by region and business type.
- Review the specific requirements applicable to your landscaping business when setting up your Local Services Ads account.
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