Best Google Local Service Ads agency for landscapers

Local Service Ads (LSA) are activated in response to a user’s search for a nearby service on Google. These paid advertisements appear prominently at the very top of Google’s search results, surpassing even regular Google Ads. One of the notable advantages of Google LSA ads is that you are only charged when you receive a potential customer’s inquiry, eliminating the need for payment per click as seen in traditional Google Ads.

Local Service Ads offer a range of landscape service categories that your business can appear for. Some of these categories currently include:

• Landscape design
• Hardscapes
• Retaining walls
• Sod & seeding
• Walkway landscaping
• Outdoor water features
• Driveway or walkway paving

Please note Google is continuing to add new categories all the time, so please check the options regularly.

The Google Guarantee is a certification initiative designed to instill trust and confidence in local businesses. It serves as a powerful indicator to potential customers that Google vouches for the reliability and credibility of a company, making them a more dependable choice. By participating in this program, you not only enhance your reputation but also establish stronger customer loyalty, which translates into increased business opportunities for your landscaping business. Learn more about becoming Google Guaranteed below.

Yes, you can still run Local Service Ads without the Google Guaranteed badge. However, businesses with insurance, reviews, and proper licenses can qualify for the Google Guaranteed badge, which can enhance your credibility and visibility.

You can check the number of companies with the Google Guaranteed badge in your area by visiting the Google Local Services Pro List. Fewer than 25 companies with the badge indicates low competition.

Unlike many lead generation services, including paid directories such as Yelp and Angi, Google Guaranteed offers exclusive leads specific to your company. It also has the advantage of being cost-effective, easy to manage, and integrated with Google search results.

Setting up an account involves providing essential details, including business information, service areas, and service types. The process typically takes about 2-4 weeks, with requirements like insurance, licensing, and background checks.

Increasing your bidding can help you get more leads. Higher bids can result in more leads, which in turn can lead to more bookings and satisfied customers.

Reviews are crucial in Local Service Ads. Providers with higher star ratings and more reviews tend to book more jobs through the platform. You can also encourage verified reviews by sending leads a link to leave a review from the dashboard. Additionally, if you have reviews on your Google Business Profile, they can be linked to your Local Services Ads account to boost your review count.

Ad ranking is influenced by the physical location of your business, the zip codes you serve, and the location from which the consumer is searching. You can optimize this by setting your service areas in the dashboard based on individual zip codes, cities, and more to ensure comprehensive coverage.

Yes, business hours can affect ad ranking. Providers with longer operating hours, especially those who open earlier or stay open later, may have a higher position in search results. You can control your ad scheduling in the dashboard to ensure your ads run during your business hours, custom hours, or even 24/7.

Customer complaints are taken seriously. While all complaints are considered valid, a high volume of complaints can lead to a drop in ad ranking. This is done to ensure that customers have a positive experience when working with providers through Google Local Services.

Responsiveness is a key factor in ad ranking and lead performance. Google aims to provide consumers with a seamless experience when connecting with service providers. Missing calls or providing poor customer service can result in a lower ranking. It is highly recommended to answer as many leads as possible. For message leads, it’s important to respond within 24 hours of receiving them to maintain a good standing on the platform.

Background checks, required in the US and Canada for select categories and locations, include identity and criminal history checks. Checks may involve cross-references against national registries (e.g., sex offender, terrorist, sanctions) in the US. For businesses, the process includes a review of civil litigation history, like judgments and liens from federal and state courts. Notably, this process does not include a credit check or credit pull. There’s no charge for businesses undergoing the background check.

Background checks are conducted by third-party providers chosen by Google.

If you fail a background check, your eligibility to participate in Local Services Ads may be affected. It’s crucial to meet the necessary criteria.

Properly linking your Google Business Profile to matching Local Services Ads is vital. It streamlines business management and enhances security. Make sure you own or manage the profile linked to your ads. Claim the profile if it’s unmanaged on Google. If another authorized person has already claimed and verified the profile, request profile access.

Google verifies that businesses adhere to relevant local laws and regulations. Proof of business registration must be provided, which includes registration documents or numbers. Google strives to validate the authenticity of each registration.

Businesses in certain categories need insurance (e.g., general, professional, or malpractice). Upload your certificate of insurance. The minimum insurance amount required varies by category and location.

Google checks that businesses hold necessary state, provincial, or country-level licenses. Licenses are validated against official databases. Businesses must also confirm county, city, and province-level licenses and ensure service professionals are properly licensed.

Screening and verification requirements vary by region and business type. Review the specific requirements applicable to your landscaping business when setting up your Local Services Ads account.