Running a landscaping business keeps you busy. You’re quoting jobs, managing crews, ordering materials, and trying to keep customers happy. The last thing you want is to waste time figuring out how Google Local Service Ads work.
The right Google local service ads agency can bring in steady leads, reduce wasted spend, and free up your time. The wrong one can leave you guessing where your money went.
If you’re thinking about hiring an agency, here’s a simple checklist that shows you what matters and what doesn’t.
What Is a Google Local Service Ads Agency?
A Google local service ads agency is a marketing partner that manages your Local Service Ads (LSAs) to help you get more qualified calls from homeowners in your service area. Instead of guessing how LSAs work, you have a team handling setup, verification, optimization, lead disputes, reviews, and reporting.
For landscaping companies, this support matters. You deal with seasonal demand, specific service categories, tight local competition, and customers who want fast responses. An agency helps you stay visible in the top results without wasting your budget.
A good agency should:
- Set up your LSA profile correctly
- Handle Google’s screening requirements
- Optimize your service categories
- Manage reviews and review velocity
- Monitor your leads and dispute invalid calls
- Track your ranking and make improvements
- Send clear reporting so you know what’s working
If your goal is to get steady landscaping leads with fewer headaches, an agency becomes a helpful extension of your business. If you want to take a more active role by learning how to fine-tune your own ads, check out our blog: How to Optimize Your Google Local Service Ads to Get More Landscaping Leads.
10 Questions to Ask Before Hiring
Hiring a Google local service ads agency is an important decision for your landscaping business. You want to feel confident that the team you choose understands your industry and knows how to manage your ads the right way. These questions help you separate a strong partner from one that may hold you back.
- How much experience do you have in the landscaping industry?
- Do you handle the full Google screening and verification process?
- How do you optimize an LSA profile for better ranking?
- How do you track performance?
- How do you manage lead disputes?
- Who owns the LSA account: me or your agency?
- How quickly do you respond to client messages?
- How do you help improve my answer rate and response speed?
- What is included in your monthly fee?
- Can you share examples of past LSA results?
Checklist to Prepare Before Partnering With an Agency
Before you hire a Google local service ads agency, it helps to have a few items ready. Preparing these ahead of time makes onboarding faster and gives the agency everything they need to build a strong LSA profile. Use this checklist to stay organized and avoid delays.
Updated Business Information
Make sure your business name, address, phone number, and website are accurate. Your agency will use this to set up or verify your account.
Service Area and Cities You Serve
List the exact cities or ZIP codes you want leads from. A clear service area helps the agency target the right customers.
List of Services You Offer
Write down your main landscaping services so your agency can choose accurate categories. This ensures you show up for searches that match your work.
Business License and Insurance Documents
Have your license and insurance ready to upload. Google requires both for verification.
Owner and Employee Information
Background checks may be required for owners and certain employees. Having this information prepared speeds up the screening process.
High-Quality Photos
Gather before-and-after photos of your landscaping projects. Strong visuals improve your profile and build trust with homeowners.
Review Links or Past Customer Feedback
If you have existing reviews, share that information. Your agency can use it to build your review strategy.
Call Handling Plan
Decide who will answer calls and how quickly. A consistent plan helps improve your ranking and lead conversion.
How Much Does a Google Local Service Ads Agency Cost?
You pay two types of costs when working with a Google local service ads agency: Google’s lead fees and the agency’s management fees.
Google charges per qualified lead, and pricing depends on your services and location. Landscaping leads usually range from $25–$60 for lawn care, $40–$70 for tree work, and $50–$100+ for hardscaping or irrigation.
The agency fee covers the work involved in managing your account. Most agencies charge $300–$1,500 per month, depending on the level of support, your service area size, and how aggressively you want to run your LSAs. Some agencies also use a percentage model, usually 10%–30% of your ad spend, or a hybrid of both.
Remember to always ask for a clear breakdown so you know exactly what you’re paying for.
What to Expect When Working With an Agency
Working with a Google local service ads agency should feel simple and easy to follow. You’ll know what’s happening at every step because the agency handles most of the setup and optimization for you. Here’s what you can expect during the process.
Onboarding
You’ll share your business details, service areas, licenses, and documents so the agency can build or review your profile. This step gives them everything they need to start managing your account properly.
Verification
The agency helps you complete background checks and upload required documents. This prevents delays that often happen when business owners try to handle verification alone.
Profile Optimization
They improve your photos, service categories, business description, and hours to build a strong profile. These updates help increase your visibility and ranking.
Review Support
Your agency guides you on requesting reviews and responding to customer feedback. A consistent review strategy directly impacts your ranking and lead quality.
Monitoring and Lead Management
They track your lead quality, disputes, missed calls, and answer rates. These insights show where your performance is strong and where adjustments may help.
Reporting
You’ll get updates on calls, cost per lead, booking trends, reviews, and seasonal changes. These reports help you stay informed about how your ads are performing.
Best Practices to Get the Most Out of Your Agency
You’ll see better results when you stay engaged and communicate openly with your agency. Small habits make a big difference in how your LSAs perform. Use these best practices to keep your momentum strong.
Answer Calls Quickly
Google rewards fast response times with better rankings. Homeowners also choose the business that answers first.
Request Reviews After Every Job
A steady flow of new reviews builds trust and improves visibility. Strong review activity also helps you outrank nearby competitors.
Keep Your Service Area Realistic
Targeting too many cities leads to low-quality leads. Focusing on your real service area improves accuracy and call quality.
Set Accurate Business Hours
Your listed hours should match when you can actually answer the phone. Missed calls during posted hours can hurt your ranking.
Update Services as You Grow
Add new services like drainage or lighting as your business expands. This helps Google send you leads that match the work you want.
Share Feedback With Your Agency
Let them know which leads turn into paying jobs. This helps them adjust strategies for better results.
Adjust Your Budget Seasonally
Landscaping demand changes throughout the year, so your budget should shift with it. Your agency can guide you on when to increase or reduce spending.
Ask Questions When Something Feels Off
You should always understand your results and the changes being made. Clear communication keeps your strategy aligned with your goals.
Ready to Grow Your Landscaping Business?
If you want more qualified calls and less stress managing your marketing, partnering with the right team makes a difference. All Scapes Marketing helps landscapers get better results from Local Service Ads by handling setup, reviews, lead monitoring, and ranking improvements.
If you’re ready for consistent, high-quality leads, reach out to All Scapes Marketing and ask about Google Local Service Ads today.
