Introduction: Why Ranking in the Google Local Pack Can Make or Break Your Landscaping Business
Imagine this: A homeowner pulls out their phone and types “best landscaper near me” into Google. Instantly, a small box appears at the top of the search results, displaying three local landscaping businesses—complete with star ratings, contact information, and directions.
Now, here’s the catch: if your business isn’t in this top 3 Google Local Pack, your chances of getting that client drop significantly.
The Google Local Pack is prime real estate in search results. It drives the most traffic, gets the most clicks, and generates more leads than traditional organic rankings. If your landscaping business isn’t appearing here, you’re missing out on local clients who are ready to book.
The good news? You can optimize your business to rank in the Local Pack and claim one of these top spots. In this guide, we’ll show you exactly how to do it.
Key Takeaways
By the end of this article, you’ll learn:
- What the Google Local Pack is and why it matters.
- The factors that influence Local Pack rankings.
- Proven strategies to get your landscaping business into the top 3 spots.
Disclaimer: “I Know What You’re Thinking…”
You might be wondering, “Is ranking in the Google Local Pack really that important?”
Yes, and here’s why: 46% of all Google searches have local intent (Search Engine Roundtable). That means nearly half of all searches on Google are from people looking for local businesses—like yours.
If you’re not showing up in the Local Pack, your competitors are taking all those leads. But don’t worry—by following the strategies in this guide, you’ll put your landscaping business in front of local customers who need your services now.
What Is the Google Local Pack?
The Google Local Pack is a special search result feature that appears at the top of Google when users search for local services. It displays three local businesses along with their:
- Business name
- Google rating & reviews
- Address & phone number
- Operating hours
- Directions link
This feature is Google’s way of helping users find trusted, local businesses quickly.
Why Ranking in the Local Pack Matters for Landscapers
1. The Local Pack Gets the Most Clicks
Since it appears above traditional search results, the Local Pack receives almost 50% of all local search clicks (WOYA).
2. More Calls and Leads for Your Business
The Local Pack includes a “Call” button directly from the search results. That means potential customers can contact you immediately without even visiting your website.
3. Higher Trust and Visibility
People trust businesses that appear in the Google Local Pack more than those buried in regular search results. Ranking here gives your landscaping business an instant credibility boost.
Want More Local Leads?
Get expert help optimizing your Local Pack ranking. Contact us today!
How to Rank in the Google Local Pack as a Landscaper
1. Claim and Optimize Your Google Business Profile
Google Business Profile (GBP) is the most important ranking factor for getting into the Local Pack. If your profile isn’t fully optimized, you’re missing out on major traffic.
Action Steps:
✅ Claim your Google Business Profile at Google Business.
✅ Ensure your business name, address, and phone number (NAP) are accurate.
✅ Choose the right categories for your business (e.g., “landscaper” or “landscape designer”).
✅ Write a compelling business description with relevant keywords.
Stat to Note: 56% of local businesses haven’t claimed their Google Business Profile—giving you a huge advantage if you optimize yours (WYTLABS).
2. Collect More High-Quality Reviews
Google prioritizes businesses with more positive, recent reviews in Local Pack rankings. A strong review profile signals trust and reliability to both customers and search engines.
Action Steps:
✅ Ask happy clients to leave 5-star reviews on Google.
✅ Respond to every review (positive or negative) professionally.
✅ Address negative feedback constructively—Google favors businesses that engage with reviews.
Stat to Note: Businesses with 100+ reviews rank higher in local search results than those with fewer (Search Engine Land).
3. Build Local Citations and Consistent Listings
A citation is any online mention of your business’s name, address, and phone number (NAP). The more consistent your citations across directories, the better your Local Pack ranking.
Action Steps:
✅ List your business in top directories (e.g., Yelp, Angi, Houzz).
✅ Ensure your NAP is identical across all listings.
✅ Use Moz Local or BrightLocal to monitor and fix inconsistencies.
4. Use Location-Based Keywords on Your Website
If you want to rank for searches like “landscapers in [your city]”, you need to use geo-targeted keywords on your website.
Action Steps:
✅ Optimize service pages with local keywords (e.g., “Best landscaping company in [Your City]”).
✅ Add location-based meta titles and descriptions.
✅ Write local-focused blog posts about landscaping trends in your area.
Learn More About Local SEO
Discover more ways to improve your local rankings. Read our guide on Local SEO for Landscapers!
Common Mistakes That Hurt Your Local Pack Ranking
1. Incomplete Google Business Profile
If your profile isn’t 100% complete, Google may not show your business in the Local Pack.
- How to Avoid: Fill in every section of your profile, including services, hours, and photos.
2. Ignoring Customer Reviews
A business with few or negative reviews will struggle to rank in the Local Pack.
- How to Avoid: Actively request, respond to, and manage reviews to boost trust.
Want Expert Help with Local SEO?
Let’s get your business into the Google Local Pack. Contact us now!
Conclusion: Take Control of Your Local Pack Ranking
Ranking in the Google Local Pack is one of the most effective ways to get more leads, calls, and clients for your landscaping business. By optimizing your Google Business Profile, collecting reviews, and using local SEO strategies, you can outshine competitors and dominate local searches.
Start implementing these steps today, and watch your landscaping business rise to the top of local search results!
