Introduction: How a Simple Mistake Could Be Costing Your Landscaping Business Clients
Imagine this: A homeowner searches for “best landscaping company near me” and finds your business listed—but your phone number is wrong, or your address is slightly different on Google than it is on Yelp.
They try calling, but the number is disconnected. Frustrated, they move on to a competitor.
This is exactly what happens when your NAP (Name, Address, Phone Number) is inconsistent across the internet.
NAP consistency is one of the most important factors in landscaping SEO. If your business details aren’t uniform across directories, Google won’t trust your information—and neither will potential clients.
The good news? Fixing NAP inconsistencies can instantly improve your rankings, increase trust, and bring in more leads.
Key Takeaways
By the end of this article, you’ll learn:
- What NAP consistency is and why it matters for landscaping SEO.
- How inconsistent business listings can hurt your rankings and cost you clients.
- The best ways to fix and maintain accurate NAP across all platforms.
Disclaimer: “I Know What You’re Thinking…”
You might be wondering, “Does it really matter if my business info is slightly different on different sites?”
Yes! Even small inconsistencies—like using “Street” on one listing and “St.” on another—can confuse Google and hurt your SEO.
Fact: 73% of consumers lose trust in businesses with inaccurate listings (BrightLocal).
Bottom line? If Google doesn’t trust your information, it won’t show your business in search results.
What Is NAP Consistency in Landscaping SEO?
NAP consistency means ensuring that your business name, address, and phone number are exactly the same everywhere they appear online.
This includes:
✅ Google Business Profile
✅ Yelp, Angi, and Houzz
✅ Facebook and social media pages
✅ Your website and landing pages
✅ Local directories and citation sites
Even small differences—like using “123 Main St.” on one site and “123 Main Street” on another—can create confusion and hurt your SEO rankings.
Why NAP Consistency Matters for Landscaping SEO
1. Boosts Local Search Rankings
Google’s algorithm relies on accurate business information to determine rankings. If your NAP is inconsistent, Google won’t know which details are correct, and your business may not appear in search results.
Stat to Note: 41% of businesses have inconsistent NAP data across directories, leading to lower local rankings (Practice Builders).
2. Builds Trust with Potential Clients
If a homeowner finds your business online and sees different phone numbers or addresses, they won’t know which one is correct—and they’ll likely choose a competitor instead.
Fact: 80% of consumers lose trust in businesses with incorrect or outdated contact information (Andy Beal).
3. Helps You Get Found on Google Maps & Voice Search
When people search for landscaping services on Google Maps or using voice assistants like Siri and Alexa, they rely on accurate business data. Inconsistent NAP means lost opportunities for new leads.
Want to Fix Your Business Listings?
We can help clean up your NAP inconsistencies and boost your local SEO. Contact us today!
How to Ensure NAP Consistency for Landscaping SEO
1. Audit Your Business Listings
✅ Search for your business name on Google and check how it appears in directories.
✅ Look for inconsistencies in your name, address, or phone number.
✅ Use a tool like Moz Local or BrightLocal to scan your listings.
2. Standardize Your Business Information
Choose one official version of your business name, address, and phone number, and use it exactly the same way everywhere.
✅ Example:
❌ Inconsistent: “GreenScape Landscaping Co.” vs. “GreenScape Landscaping”
✅ Consistent: “GreenScape Landscaping Co.” (use this everywhere)
3. Update All Business Directories
Once you’ve standardized your information, update it across:
✅ Google Business Profile
✅ Yelp, Angi, Houzz
✅ Facebook, Instagram
✅ Local directories & business listings
How to Maintain NAP Consistency Over Time
Even if your NAP is correct today, it can become inconsistent over time—especially if you:
- Move to a new location
- Change phone numbers
- Rebrand your business name
1. Set Up Google Alerts for Your Business
Use Google Alerts to get notified whenever your business is mentioned online.
2. Regularly Check Your Listings
Schedule a quarterly audit to ensure all your business information remains accurate.
Stat to Note: Businesses that regularly update their Google Business Profile get 70% more engagement than those that don’t (SEO Profy).
Need Help Managing Your Business Listings?
Let us keep your landscaping business info consistent and optimized! Get started now!
Common NAP Mistakes That Hurt Your SEO
1. Using Different Phone Numbers on Different Listings
Google expects one main number for your business. Using multiple numbers confuses search engines and clients.
2. Not Updating Listings After Moving or Rebranding
If you’ve moved locations or changed your business name, you must update all listings immediately.
Let’s Get Your Landscaping Business Ranking Higher!
We specialize in SEO & local citation management for landscapers. Contact us now!
Conclusion: Accurate NAP = Higher Rankings & More Clients
NAP consistency isn’t just a technical SEO factor—it’s a trust signal for Google and your customers.
If your business information is inconsistent or outdated, you’re likely losing local search rankings, leads, and revenue.
By ensuring your business name, address, and phone number are accurate everywhere online, you’ll rank higher, attract more clients, and build a stronger reputation.
